Berries Land Logo Design Final(redo)!

Research

There's Tutti Frutti as my main competitor, therefore by doing research on their product, design, color and so on will help me in my logo design. Tutti Frutti's logo comes with three different fruits together with the name- Tutti Frutti and bottom with "frozen yogurt".

It comes with three different- orange, yellow and green.

Referencing 

Bryan, (2011). Retrieved from http://sunrisepos.com/industry-products/restaurant-pos-systems/tutti-frutti-logo-2

Concept and Ideation 

In my mind comes with berries, first of all i have my own so call nick name- sherrberries. Since frozen yogurt are more likely comes with strawberries, blueberries, and here I name my logo as BERRIES LAND. Which the main yogurt product would be in berries flavor.

ketches

This is the first sketch that i did,

The artwork came randomly, no meaning, simply a logo. It is because i use to draw without planning what to draw and end up with something unexpected. Anyhow i still did this in illustrator as i thought im going to use this as my logo. :

I uses reflect effect for the "Land" word is to attracts people attention and with some creativity.

This are my other sketches so i will come out with more ideas and i have more to choose.

In illustrator form :

This is also one of my sketches as I decided to redo my logo. 

Crafting 

1) Show grids so that it's easier to balance. 

2) Picked a picture from Internet to trace berry. 

Referencing: Maria Zainoullina, (2003-2012). Image ID: 60611872. Retrieved from http://www.shutterstock.com/gallery-307948p1.html 

 3) Trace berry.

4) Change the brush definition. 

5) Apply gradient to the cherry.

6) Create blue berries with ellipses.

7) Apply gradient so that it shows 2D effect. 

 8) Trace leaves with a picture from Internet.

Referencing: Michigan Blueberries, (2000-2012). Retrieved from http://www.tree-ripe.com/produce/blueberries.html

9) And place the leaves together with blueberries.

10) Create strawberry with pen tool. Apply gradient as well.

11) Apply dots so it looks more like a strawberry.

12) Put all three of them together.

13) It becomes a more simple and understandable logo for yogurt product. 

Final Artwork

So this is my artwork in the end of the day. First of all, i redo is because lecturer does not understand and the previous logo seems complicated to him. Other than that, i have seek opinions from my friends around and they agree that my previous logo doesn't look like a yogurt product logo, so i decided to redo and my motivation is on. 

Here i come out with 3 type of berries- cherry, blueberries and strawberry. It totally matches the name of the logo which is Berries Land. This three logo place in vertical order because it looks different from any other similar product and it grabs attention. It looks more elegant to me when it place in vertical form. The leaves are without color fill, the main reason of it is for the berries to stand out from the logo.